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Posts Tagged ‘branding’

3 Benefits of Branding

Friday, October 9th, 2009

post-fleurdelis Branding lets the world know who you are.

When we see or hearThe Greatest Show on Earthwe think of the Barnum and Bailey Circus, seeing the five interlocked circles reminds us of the Olympic Games, and fast food evokes many responses–hamburgers at  McDonald’s, Mexican food at Taco Bell, fried chicken with Colonel Sanders at Kentucky Fried Chicken to name a few.

Why then, when they see your name, your company name, or your company logo shouldn’t they think of you? (more…)

Using a Pen Name…5 Times When You Should

Tuesday, August 25th, 2009

post-fleurdelisSometimes people think that using a pen name is unethical or unprincipled. Why is the author hiding? What does he or she have to hide? Is there something dishonest afoot? While some of these questions could, indeed, have unsavory answers, here are five good reasons why writers do and you should use a pen name. (more…)


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