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Archive for the ‘Getting It Done’ Category

Content-The Three Real Magic Megamoneymakers…Part 4

Monday, June 14th, 2010

Although content refers to everything on your site…design, graphics, banners, audio and video…in common usage it usually refers to the written material of your site, your articles and posts. That is what we are going to talk about now, and it’s mostly about search engines and how to make them your friends.

What search engines don’t ‘see’:

* They don’t see images
* They don’t see videos
* They don’t hear audios

Therefore, search engine optimization (SEO) is more dependent on your written content than on any other element of your site, including backlinks. It also offers the best opportunity to build traffic:

* It gives you more exposure, which means more traffic opportunity.
* It is evergreen, once written and published, it’s always out there working.
* It has multiple uses…can be converted to ebooks, tutorials, etc.
* It gives you more bang for your buck: your best SEO opportunity, your best (targeted) list building tool, helps create quality backlinks, and provides the information your visitors came for.
* It makes the best use of your keywords.
* It is the main source of your page ranking.
* You’ve heard it before – content IS king.

Considering all of these factors, it becomes clear that the more writing you do…both article writing and posting to your blog or website… the more opportunities you create for the search engines to find you. It also becomes clear that you MUST write (or have someone else do it for you), even though you might hate doing it. Here’s the easy way:

* Be sure you have something to say.
* Fulfill the promise of your title, and stay on topic .
* Be concise; make your article or post as short as possible.
* Write informally – as though you were talking to a friend.
* Use your keywords judiciously – no ‘keyword stuffing.’
* Be meticulous about good grammar, correct spelling, and correct punctuation.

BOTTOM LINE:

Your visitors came for information; give it to them.
The business of search engines is to find what the searchers say they want; make sure they find it on YOUR site.

List Building – The Three Real Magic Mega-Moneymakers…Part 3

Sunday, February 21st, 2010

There is magic in a list only if it’s a targeted list, a list specifically interested in what you are offering.  The oft-repeated “The money’s in the list” should say “The gold is in the targeted list.”

The next most-heard comment is, “I’d rather have a targeted list of 100 than an untargeted list of 1000″… and that’s the voice of experience from  successful marketers, most of whom will agree that driving traffic, however you choose to do it, should be at the top of your priority list. (more…)

SEO – The Three Real Magic Mega-Moneymakers…Part 2

Saturday, February 6th, 2010

Search engine optimization (SEO) covers a lot of territory.  It is a technique to be used in almost everything you do as a webmaster:  list building, article writing, advertising, affiliate sales and selling your own products, and more.  It’s how you say, “Hey, look at me!”

SEO is one of your best tools, and one of its best tools is the use of keywords and keyword phrases incorporated into every aspect of your site where it is appropriate to do so.  Careful!  It can also be an obsession, so aim toward incorporating it but not being a slave to it. (more…)

The Three Real Magic Mega-Moneymakers

Thursday, February 4th, 2010

And the winners are…

  • Search Engine Optimization (SEO)
  • List Building
  • Content

Why are they the real magic mega-moneymakers?  Because they all drive traffic to your site. Without traffic, your site might as well not exist.  Nobody hears what you have to say; nobody buys what you have to sell. (more…)


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